So what did Corel do? They positioned themselves squarely on the side of PCs in thinking, I suppose, that designers would abandon Macs once Windows got up to speed, which they didn’t do. Corel has always positioned itself as the alternative to something else rather than the go-to product for what’s needed.įor example, heading back into the late 1980s, graphic design was not possible on on DOS computers and horridly difficult on the first few generations of Windows. The problem, in my opinion, isn’t so much with the software as it is with the company that owns it and their terrible business and marketing decisions throughout the history of the company. Why is it so despised and little used compare to the Adobe package?
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